Multichoice Talent Factory (MTF) is a platform that allows emerging filmmakers to hone their production skills under the guidance and mentorship of industry experts. Everbright Everready Nkya is one such filmmaker that recently completed this program and produced the film Deadbeat. Maisha Magic recently caught up with this rising star in the entertainment industry and this is what she shared with us.
Please tell us a bit more about yourself.
Habari! My name is Everbright Everready Nkya, but I prefer to be addressed by my first two names—Everbright Everready. I’m 23 years old, born and raised in Tanzania, and although I grew up in different parts of the country, I’m originally from Kilimanjaro. I’m a Finance graduate from the University of Dar es Salaam (2023) and recently completed the Multichoice Talent Factory Program in December 2024. With experience in various roles in the film industry, including Production Accountant, Production Manager, Project Administrator, and Production Assistant, I’ve had the privilege of working with different production houses in Tanzania. Currently, I work as a Quality Control & Subtitler for Showmax Tanzania.
How do you get involved with MTF?
I first heard about MTF because my brother was part of the first cohort in 2018. Over the years, as I continued working in creative productions and met more alumni from the program, I decided to apply –twice! And, well, I got in the second time. LOL.
Take us through the process of creating the movie – from the idea to the finished product.
Deadbeat is truly a labour of love,born from a deep passion for the arts. After completing our first course in Storytelling and Scriptwriting, we were asked to pitch our story ideas. If selected, they would be developed into full projects at the academy, and Deadbeat was one of those chosen. From there, a small group of students worked together to shape the story, with support from others.
As we moved into pre-production and production, we immersed ourselves in the story, which felt natural given the themes we all related to as East Africans and humans. Pre-production was all about locking down the script, budgeting, casting, scouting locations, and countless meetings to ensure the team was aligned with a single vision. Then, production brought those concepts to life with principal photography, and post-production tied it all together to ensure the audience would connect with the story the way we intended. It was a tough but rewarding process, juggling this with prep for another feature and keeping up with the program's courses!
What are some of the biggest challenges you faced during the production process?
The biggest challenge we faced was time. It was a very limited resource. The program is intense, designed to give students full exposure to the Kenyan film scene and a solid understanding of film in the shortest time possible. Plus, with state-of-the-art equipment to practice with, we were juggling multiple projects at once –just like in the real film industry. The real challenge was managing time to stay on top of everything, ensuring the work was not just done, but done well—effectively, efficiently, and, most importantly, creatively, because at the end of the day, we are creatives!
Can you share any memorable experiences or stories while doing the project?
The conversations we had while prepping for the film were almost therapeutic. It was crucial to connect with every team member on a deeper level and talk about serious topics like death, family dynamics, and how we coexist with each other. These chats were unforgettable, as they helped us get closer to the story and really understand it by allowing ourselves to be vulnerable. Oh, and of course, some people nearly got swept away with the butterfly (lighting equipment) because of the strong winds!
How do you navigate the competitive nature of the film industry?
I truly believe there's room for everyone in this industry, and film is all about teamwork and collaboration because it can get overwhelming! My advice? Stay on top of your game, be kind to others, and never hesitate to ask for help when you need it. And hey, when someone else is in a tight spot, be sure to lend a hand too. It’s never a one-person show. Maybe we should start a petition to make credits longer than the actual film? Just kidding!
What are some key qualities you look out for in actors/actresses/production team?
For starters, it’s about proficiency in the skill, the willingness to learn, and, most importantly, how well someone works in a team. For me, ensuring a smooth workflow between the crew and cast is key. Can they communicate effectively? Are they proactive? Resourceful? And how do they treat their colleagues? These things matter a lot to me.
Can you share any advice for aspiring film producers looking to break into the industry?
START! Don’t worry about fancy gear: just dive in with what you have! Look at all those influencers out there, making waves with nothing more than a phone and a ring light. You don’t need the best equipment to begin, JUST DO IT! Don’t overthink it, and for goodness’ sake, stop being your own worst critic. Yes, you’ll face some criticism, but stay grounded, learn from the bumps along the way, and most importantly, cheer yourself on. You’ve got this. And enjoy the ride –making a few friends here and there wouldn’t hurt either.
Sum your film up in a couple of sentences (no spoilers).
Hahaha! Well – Deadbeat follows a young professional who, after a chaotic funeral, is forced to either hold on to the past or navigate family secrets, financial turmoil, and personal challenges, all while facing the threat of a curse.
Give us some reasons why people should watch your film.
Deadbeat is a relatable story, especially for Africans, as it tackles often unspoken yet crucial topics like death, something we all inevitably face. This compelling narrative, told in Kiswahili, Kikuyu, and a touch of English, offers a unique blend of cultural authenticity and technical excellence, marking a significant step in telling true African stories.
Deadbeat will air on Sunday 9 February at 9:30 pm on Maisha Magic Plus, available on DStv channel 163 and GOtv 3 and on Sunday 23 February at 9 pm on Maisha Magic East, available on DStv channel 158 and GOtv 2.
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